How These Franchisees Turned to Overlooked Talent to Grow Their Business

Waxing the City salons are all about making a woman feel like the best version of herself. But for Jane and Jo Haubrich, the owners of two franchise locations in Minnesota, that mission applies to their customers and employees. The sisters grew up in a farming family of eight, and while they dreamed of taking over the farm, their father told them that the agriculture world was no place for women. Undaunted, they looked for opportunities elsewhere. They ended up building successful careers across varied industries, such as healthcare, hospitality, consulting and magazine publishing. In 2013, they became Waxing the City franchisees, and they vowed to do everything they could to provide career opportunity to all women in their community — pointedly hiring those who have battled obstacles from illness to legal trouble and poverty. Does that make staffing more difficult? Sometimes. But does it also help them tap a neglected source of great talent? Absolutely.

When you decided to become franchisees, what wasappealing about Waxing the City? 

Jane Haubrich: The company allows us to offer our employees real career paths, regardless of their backgrounds. We can pretty much throw out the hiring rulebook. Most of the people who are interested in working for us have very different histories than Jo and I, who have completed higher education and worked at some pretty high levels in business. But the women who come to us deserve as much of a chance as anyone else. Even more so in some cases.



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