True REST Float Spa is set to rapidly expand as the world’s leading flotation therapy franchise serving up a premier spa experience for stress and pain relief.
The San Diego-based brand is soaring as more people seek health care and wellness alternatives to recover and relax amid rising insurance costs and a growing opioid addiction crisis. True REST, with 23 spas, projects to have 40 locations open and a total of 100 target markets sold by the end of 2018.
What is flotation therapy? True REST (Reduced Environmental Stimulus Therapy) is a zero gravity environment that allows the mind and body to completely let go, relax, and reset. Using 1,000 pounds of Epsom salts, the buoyancy makes floating on water feel like floating on air. By eliminating the forces of gravity pulling on the musculoskeletal and nervous systems, you can effortlessly relieve pain, relax, recover, and improve sleep in this unique state.
While the science behind the brand has been around for decades, True REST is leading the charge to make float therapy mainstream. The benefits of the franchise’s Floating REST process are vast and varied. Float therapy has proven to be a powerful prescription for health and mental wellness, relaxation, pain relief, and better sleep. The all-natural approach has also been shown to boost the immune system, increase healing, and spark creativity.
Franchise founders Nick and Holly Janicki have been industry leaders from the start. The pair opened the first True Rest Float Spa in 2009, after searching the globe for the most advanced available healing technologies for their own use. They spent months of research and planning and bet their life savings on this form of relaxation. It worked. Over five years, the successful business model, built around a wellness tool popular in Europe, grew rapidly just as the U.S. was learning about the physical, mental, and spiritual benefits of floating.
Ready to share their proven brand with the world, the Janickis partnered with seasoned franchise executive Jim Rowe in 2014 to launch franchising. Rowe, True REST’s chief executive officer, brings a shared vision for growth and decades of experience to the brand as a franchisee, regional developer, and master franchisor.
Backed by strong leadership and a winning blueprint as a modern, recognizable brand, True REST is in growth mode as the premier flotation therapy provider with a proven concept for success in any city in the country. The brand is committed to providing the highest quality flotation therapy experience, with a mission to share the miraculous benefits of floating with the world and make it approachable and accessible for all.
With a solid franchise system in place, True REST is expanding nationwide just as the demand for flotation therapy has taken off. Athletes and scientists are both touting the benefits of floating. Golden State Warriors star Stephen Curry has teamed up with Kaiser Permanente to advocate the all-natural approach for mental wellness and a growing number of NFL stadiums and Major League Baseball teams have float pods in their locker rooms. The popularity of float therapy comes as neuroscience research continues to discover an increasing number of health and wellness benefits. New studies reveal the healing power of floating can also help those with PTSD, anxiety, and concussions.